In 2023, 92% of adults in the UK use social media. Although more of us seem to be making the decision to engage on these platforms less, it is still important for us to recognise that most of the public, policymakers, media, potential employers, potential participants are spending huge amounts of their free time online – and knowing how to communicate meaningfully with them on these platforms can be an incredibly positive experience.  

 

In comparison to the photo-shopped, plastic, perfect photos we saw some years ago, customers are now more appreciative than ever to see relatable and authentic content online. Therefore, it is important to consider how you want to portray yourself online before jumping in. Not only will you engage more people, but you are likely to have a more positive experience if you are being honest to yourself and your values.  

 

With that in mind, we have some reflection prompts below to help you think about your “Why” behind using social media as an Early Career Researcher. 

 

Purpose of using social media 

• It it to share information? 

• Is it to network for collaborations or jobs? 

• Is it to build a personal identity? 

• Is it to learn? 

• Who is it most important for you to reach? 

• What do you want people to know about you? 

 

Present use of social media 

• What’s your current social media presence like? 

• How are you interacting with the people you want to connect with? 

• When you post, how are people engaging? 

 

Practical considerations 

• Do you have the skills to create the content you want to create? E.g., video editing, infographic design, copywriting. 

• Do you have the time to create the content you want to create?